Both cater to fans of old movies and reruns of older prime-time shows such as Adam and Green Acres. Other network newcomers being eyed: Universal Sports, from NBC Universal, which features badminton, cycling, fencing, skiing, volleyball and other niche-oriented games; and LATV, which showcases Latin music videos and other shows aimed at Spanish-speaking and bilingual viewers. Mobile, which is becoming a lifestyle around the world, is a growing area of interest.
Keen to reach as many eyeballs as possible, broadcasters are eager to transmit their TV shows and other digital services to mobile devices of every sort, including netbooks, cellphones and TV sets embedded in cars. That isn't possible right now. Digital TV pictures tend to break up when the set moves. But technology is evolving, making that less of a problem. By the end of this year, about 70 stations in 28 markets plan to adopt a new broadcast standard that is friendly to mobile.
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That will let them beam digital TV signals directly to devices, which will hit retail shelves later this year. Eventually, she says, the technology "will be inexpensive enough to be in just about any device with a screen. The spectrum can penetrate walls, heavy foliage and other objects, making it ideal for mobile broadband. Once it's put to work for wireless carriers, the performance of smart devices such as the Apple iPhone could vastly improve, says Charles Golvin, a senior wireless analyst at Forrester Research. Once those transitions are complete, the mobile Web experience for their customers "will become much more like the land-line Internet," says Roger Entner, head of telecom research for Nielsen.
Speed will be the most noticeable difference. Right now, mobile Web users are lucky to get 1 megabit per second. The bad news: "That will be it for awhile, because at that point, you're reaching the physical limits" of the spectrum and the networks they support. One big exception is Sprint, which is deploying WiMax wireless technology using spectrum it has owned for years. Surfing speed: up to 12 megabits.
But construction of its network has been slow, so build-out could take a few years. Wireless "consumers are going to have a lot more choice and a lot better choice" in the future, he says. Ditto for video customers, he adds.
Carriers will also benefit. They can roll out far more robust services, ensuring that the wireless data gravy train — worth billions to them — continues its white-hot pace, Entner says. Prices probably won't come down, however, at least not until growth stalls: "They'll squeeze consumers as long as they can. Bolstered by chunks of the Grade-A airwaves being abandoned by broadcasters, Copps says communications among police, fire and other emergency personnel will be far more reliable. That could mean the difference between life and death during local and national disasters.
All this is predicated on the assumption that the DTV transition goes smoothly. That's not a given. As of Wednesday, about 2. Millions of "secondary" TVs in back bedrooms and garages also weren't prepared, though some of those may never be transitioned, the FCC says. So far, more than stations, most in smaller markets, have made the switch.
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Major hitches have been rare, but there have been nagging problems with antennas and digital converter boxes. Antennas typically have to be adjusted, or moved to a new location, post-switch. In some cases, new antennas may be needed. Converter boxes, which turn digital signals into analog, must be rescanned. The final DTV push ends Friday night. Throughout the day, full-power stations in major markets — including New York, Chicago and Los Angeles — will shut down their analog signals. By midnight, they'll be transmitting exclusively in digital.
Analog TVs won't work post-switch without a box attached. Coupons take a week or so to arrive. If you don't have coupons and want to get them, however, there's still time, says Joel Kelsey, public policy analyst at Consumers Union. Consumers have until July 31 to apply for coupons, he notes. If you don't want to wait, you can also buy a box without a coupon. So far, 59 million coupons have been distributed.
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