The total tax associated with the transaction. The shipping cost associated with the transaction. The transaction coupon redeemed with the transaction. The list or collection from which a product action occurred. This is an additional parameter that can be sent when Product Action is set to 'detail' or 'click'.
The step number in a checkout funnel. This is an additional parameter that can be sent when Product Action is set to 'checkout'.
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Additional information about a checkout step. The list or collection to which a product belongs. Impression List index must be a positive integer between 1 and , inclusive.
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The price of a product. The promotion ID. Promotion index must be a positive integer between 1 and , inclusive. The name of the promotion. The creative associated with the promotion. The position of the creative. Specifies the role of the promotions included in a hit. If a promotion action is not specified, the default promotion action, 'view', is assumed. When present indicates the local currency for all transaction currency values. Value should be a valid ISO currency code.
Table of Content
Specifies the social interaction action. Specifies the time it took for the server to respond after the connect time. The value is in milliseconds. Specifies the time it took for Document. Each custom dimension has an associated index. There is a maximum of 20 custom dimensions for Analytics accounts. The dimension index must be a positive integer between 1 and , inclusive. Each custom metric has an associated index. There is a maximum of 20 custom metrics for Analytics accounts.
The metric index must be a positive integer between 1 and , inclusive. This parameter specifies that this user has been exposed to an experiment with the given ID. It should be sent in conjunction with the Experiment Variant parameter. This parameter specifies that this user has been exposed to a particular variation of an experiment.
It should be sent in conjunction with the Experiment ID parameter. Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4. For details, see the Google Developers Site Policies.
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Required for all hit types. Specifies the campaign name. Specifies the campaign source. Specifies the campaign medium. Specifies the campaign keyword.
Measurement Protocol Parameter Reference
Specifies the campaign content. Specifies the campaign ID. Specifies the Google Ads Id. Specifies the Google Display Ads Id. Specifies the screen resolution. Specifies the screen color depth. Specifies the language. Specifies whether Java was enabled. Specifies the flash version. Specifies that a hit be considered non-interactive. Specifies the hostname from which content was hosted. Required for screenview hit type. Application identifier. Specifies the application version. Application installer identifier.
Required for event hit type. Specifies the event category. Must not be empty. Specifies the event action.
Specifies the event label. Specifies the event value. Values must be non-negative. Specifies the affiliation or store name. Specifies the total shipping cost of the transaction. Specifies the total tax of the transaction. Specifies the item name. Specifies the number of items purchased. Specifies the SKU or item code. Specifies the category that the item belongs to. Required for social hit type.
Specifies the social network, for example Facebook or Google Plus. Specifies the target of a social interaction. This value is typically a URL but can be any text. Required for timing hit type. Specifies the user timing category. Specifies the user timing variable. Specifies the user timing value.
Specifies the user timing label. Build with comprehensive location data all over the globe. Use details on over million places and points of interest to help users find you, attract customers with reviews, and even help detect fraud.
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Whether you do business in Barcelona or Baltimore, you can count on the same high-quality Google Maps experiences your users know and love. Rely on Google scale as you grow. On our secure, future-proof infrastructure, you can grow from prototype to planet-scale without having to think about capacity, reliability, or performance.
Features Place Details. Provide names, addresses, and other rich details like ratings, reviews, or contact information for over million places. Identify a place based on real-time signals like time of day or user location. Return the precise location of a device based on Wi-Fi or cell towers. Businesses building with Google Maps Platform. Complementary products Maps. Help your users find the best way to get from A to Z with comprehensive data and real-time traffic.
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